Generate More Traffic to Your Facebook Business Page

Every day, over 20 million users logged on to Facebook are interacting with Business Pages. This number may seem daunting, and indeed it isn’t easy to make your Page stand out from the millions of others… especially considering that your competition included billionaire brands like Wal-Mart.

However, this doesn’t mean you can’t stand out from the crowd. Before delving too far into that (and we will), let’s first take a look at the reasons you should create a Facebook Business Page in the first place.

1. They’re free. And there isn’t a more inexpensive form of advertisement. With just an account on Facebook and a little time for set-up, you’re already ready to start generating traffic. That second part takes a bit more time than the initial set up, but you’re well on your way at this point.

2. They’re customizable. The static FBML application (which is also free) allows for complete customization of as many tabs as you see fit for your Page. It does require you have prior knowledge of FBML code (which is a derivative of HTML), but if you aren’t an expert in either, there are always services, some of which are relatively inexpensive, designed to help you create a great looking Facebook Business Page for your brand without requiring you to know anything about coding.

3. They’re known. What it means to have over 20 million people connecting with Facebook Pages is that you have 20 million opportunities to attract potential customers to your page. While you’re not going to capture that entire audience, 1 percent of 20 million is still 200,000 people. Even.01 percent is still 2,000 people that you can reach out to, so there is plenty of opportunity if you’re willing to reach out.

But creating your Business Page is only the first step. Once you’ve got it up, the next part gets a little more tricky – generating traffic. Still, with a few things in mind people will start liking your Page before you know it.

The most time-consuming, but also the most important way to promote your Business Page is to consistently keep it updated without cluttering it with too much superfluous content. Brand factoids, important updates, upcoming events or promotions, and videos are all great things to update your Page with, not only to keep it updated, but to engage the viewer with something he or she will be more interested in reading.

Keep it professional. Although your Page is connected to your profile, it shouldn’t be treated the same way. Keep personal information, such as your home address, family photos, and vacation plans off your Business Page. Not only does this have nothing to do with your business, but customers aren’t so much interested in your family outings as they are in what your brand has to offer.

People like pictures. Moreover, people don’t like the first thing they see when they land on a Page to be a great big wall of text. Especially when that great big wall of text looks the same as all the other great big walls of text that businesses have on their Pages. Make your Page stand out by utilizing the free FBML application (which you can set up as the landing tab for your Page) and capturing the attention of visitors.

The great thing about Facebook is that it’s one big string of people linked together by friendships, fanships, and likes. You can invite your friends to your Page, who will then invite their friends, who invite their friends and so on until you have more people liking your page than you know what to do with.

However, none of this matters if you don’t put it to action. Even if you have thousands of people who like your Page, it won’t mean much if they aren’t converting into more revenue for you. Remember to connect with your clientele and immerse yourself in the discussion. There’s no better way to build customer trust and brand loyalty than to put a personable face to the brand you’re advertising.

How to Create a Successful Facebook Business With These Essential Tools

Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, Polls. These tools are there to help you in building your brand on your Facebook Page while attracting visitors and future clients.

It’s wise to start by learning all about these tools. This will save you a lot of time in the long run. In the following section you’ll learn how this all ties together which will show you how essential these tools are in running a successful Facebook business. You can learn all about these tools by going to the business section at Facebook.com.

Social Ads

What makes social ads so powerful and unique, is their direct interaction with the news feeds of your friends and fans. This gives you an advantage because anyone who has added you as a friend will see information about your business directly on their profile.

This is also an advantage because you can directly control who sees your ads, which helps you to target your traffic without much effort. As with any kind of marketing, targeting your traffic has proven time after time to raise your conversions.

Facebook Pages

If you have a business, you definitely should create a Facebook page. Make sure that you create a page and not a profile. They are not the same thing. The Facebook page you create will be your businesses’ profile page. Additionally it helps your brand image.You know when someone on Facebook interacts with your site, that you’ve gained a potential customer.

People treat your page the same as they would any of their friends. They search and read things that they’re interested in. What’s great about Facebook is that anyone can post on your wall and share their opinion. Your Facebook page is a playground for your creative genius to come to life and shine. The more apps, quizzes, surveys, contests, or starting of groups you do, the more people will want to interact on your page. You should base your activities around your niche and the image you are trying to build for your company.

Facebook Beacon

There is another service called the Facebook Beacon that will help you promote your business to your friends and fans. Beacon allows Facebook to post your business news directly on your friends feeds so the interaction is steady and consistent.

You can also choose if you want your friends to get a message every time someone purchases one of your products. When people see that someone else purchased something, more times than not they will check out the product that someone else ordered. If you are on Facebook, you know how your page tells you every time one of your friends makes an update or posts pictures on their wall. Well this is kind of the same thing. It’s not intrusive and you don’t feel offended by it, you just know that this is the way Facebook works, therefore it is an excellent tactic to receive more sales. For this to work you will need to paste some code to your website.

Your company, service, or product will increase by word of mouth because when people share your page it encourages others to interact on your site.. If you are nervous that this will affect the user’s privacy or your business privacy don’t be because people always have the choice to deny updates. There are other options to protect your privacy as well as their’s.

Facebook Insights

Just like when you are marketing online and want to check the statistics about people interacting on your site and clicking your ads; Facebook Insights can do this for you when you are marketing on Facebook. Facebook Insights is the perfect tool to measure which campaigns are successful and which are not.

This is also an excellent tool to see if your products or services are spreading virally or not. Facebook Insights is such a impactful tool, due to the word of mouth aspect. Insights additionally helps you gauge just how successful your attempts truly are. Facebook insights not only gauges how successful your are,but also gives you the data about demographics to help you target your traffic for the right audience.

Facebook Platform

The Facebook platform allows programmers to create apps that will work well with their site and enhance the customer’s experience. Creating a fun app is a great way to get people to interact with your page. With Facebook your goal is to create things that your friends want to share with others so your user base can multiply as it goes viral.

Quizzes, surveys, games, and interactive tools are a great way of engaging your fans. You can find some great ideas on the applications page of Facebook, to see which kind of apps will work for your business. Whatever you design needs to help build your brand on the site. Everything you build on your site should be based around building your brand image.

Facebook Polls

Another valuable tool that will assist you in determining other factors of your website is Facebook Polls. You can give a poll to a particular demographic to see if it is wise to launch a product to that demographic before you make the launch. This saves you from time, effort, and disappointment. Facebook Tools is very powerful and will work well because you already have the age, sex, and marital status of your users. This information is an excellent tool to help you focus your efforts on only those who are relevant.Taking advantage of these free Facebook tools will be a huge benefit to you and will help you build a very successful Facebook business!

Creative Business Advertising for Your Grand Opening

The key to a powerful grand opening is having a lot of people attend who are excited to hear about your product and can’t wait to finally have your company open for business to meet their needs and help solve their problems. In the months and weeks leading up to your company’s first day, as many people in your surrounding area as possible need to see your business name, understand where you are located, and what service you will be expertly providing. Here are some ways to build anticipation and excitement, and to spread the word throughout your local Florida community with creative advertising…

Particularly in Florida where so much time is spent outdoors all year long, one idea is to have a custom printed banner designed announcing your grand opening. A professional printing company can make a very clean, attractive, durable banner that can be made in any dimension and can be hung virtually anywhere. This is a great way to start on your brand marketing campaign.
And if the message you have printed on the banner does not use the words “grand opening”, it can be used over and over again in the future for many years of Florida outdoor advertising. While these types of banners hold up very well for quite a few years of use, they last even longer in Florida where they don’t have to contend with the ice and snow during the winter months. Months and years after your company’s first day has gone by, your custom banner can still be hauled out and strung up as a part of your on-going business advertising.
Another creative advertising idea for your grand opening is to use those same types of custom banners and take them with you out into your community. Set up a booth at Florida outdoor concerts, sporting events, neighborhood block parties, carnivals, parks, community centers, and other opportunities for outdoor business advertising. Anywhere your local community is, your custom banner needs to be.
Another creative advertising idea is to use vinyl window clings or car wraps. This is a constantly mobile business advertising technique that never requires asking permission to be put up. Most business owners prefer the window clings as they are cheaper to have made and leave no permanent mark on the car. This also means that it can be changed out to fit the brand marketing season of your company, beginning with announcing your grand opening party and then moving on to seasonal sales and other promotions. The most common issue with this type of Florida outdoor advertising is that the location of the company being promoted is not included. It may seem silly to have directions printed on a car, but if potential customers see your business name but don’t know where to find you, what good is it?
One final idea for some creative outdoor advertising is to always wear your business id/nametag whenever you are out in your local Florida community. Be sure it looks professional, is not cluttered with too much information, and is easy to read with some sort of catchy saying or slogan to make people curious.

How To Start My Own Online Business in 5 Simple Steps

In the current age, the internet has become one of the most powerful money-generating tools. Personally, I am one of the beneficiaries of the internet. Well, before I got my breakthrough, I was always keen on how to start my own online business. At first, it seemed impossible, but today I can testify that it has been a fruitful journey so far. That said, I’ll walk you through the steps you need to take to help you achieve your goal and be successful with your online business.

1. Decide what you want to do

One of my answers of how to start my own online business was to choose what I preferred to do. I chose affiliate marketing. Why did I go for it? Well, it is somewhat easy to run, and you will not be needed to have thousands of dollars to start it up. All you need to have is a well-established website that can attract huge traffic.

2. Choose your niche

Yep, you need to choose this before you carry on with your business. Before you think of the niche to stick with, you need to ensure that you have a passion for it. As I thought about how to start my own online business, I went for health and fitness products because I am and have always been a health freak.

3. Develop a website, If you don’t have one, yet

A website is similar to your traditional shop when it comes to online business. You may not be able to run an online business smoothly without a well-developed website. In my case, I already had a website, so I only needed to add valuable content for my website. I had a blog that I wrote about health and fitness tips, which I then included a link to the products of my clients. Since I already owned a blog, it made me think of how to start my own online business.

I started earning $5 per click, and that was good money because I received around 1,000 visitors in a month. $5,000 a month is good money, especially because I worked from the comfort of my home.

4. Promote your website/Page

One downside of an online business is that you must keep your website active every single day for you to stay on top of the search engine result pages.

Now, back to my story. After learning how to start my own online business, I had to maximize my online presence. Social media was my first target because that’s where most internet users are found. There is one unique product called Facebook for Business. Through this product, I managed to reach out to many people, and I also got some insights of bettering my business. Email marketing is another option that I’m sure it can help you with your online marketing. Online marketing also helped me in my quest on how to start my own online business.

5. Learn the legal obligations

Just because you’re your own boss and you do things your way doesn’t mean that you should ignore the legal obligations. You must be keen to understand the legal guidelines that you must follow as your carry on with your business. After I had progressed further on how to start my own online business, I had to learn about the most recent FTC regulations. These rules are important in the affiliate marketing field.